Tufte's articles (Data Density and Small Multiples; and Aesthetics) provide great insight into map design, even though they are more concerned with how to present numerical data. His main point in the Data Density article is how to show a lot of data in a small space. In order to keep this balance, he asserts that it is best to present a summary of your data in a graphic since it helps keep it simple. He also touches on the importance/limitations of how the particular graphic will be printed or resized in publication as this can have a bearing on how the product is designed.
The Aesthetics article again asserts simplicity--that it is best to show complex data in a simple format. He highlights the importance of adding words and text to pictures and graphics, and discusses design elements such as the importance of using thin lines/borders, and to utilize the horizontal horizon effect for long data sets and lines.
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